['Hello' in prospect's native language] [first name],

Saw your post about [conference] – love the tactical approach you're taking to conferences. Definitely agree that showing up isn't enough without a clear game plan. I actually attended my first conference on behalf of [company] this week and definitely learned a thing or two about preparation for in-person selling.

Speaking of smart strategies, I know [prospect company] has connected with us a few times before, and I wanted to revisit how [company] stacks up against [competitor]. We've been seeing a lot of fast-growing companies making the switch – especially those scaling in [industry]. The main reason? [competitor] was built for startups, but [company] is built for scale.

With [company], companies are:

• [example achievement 1]
• [example achievement 2]
• [example achievement 3]

[competitor] forces companies to [suffer pain point], which gets messy fast. [company] simplifies this by letting employees [enjoy benefits]. Companies like [customer] made the switch recently and are seeing massive efficiency gains – happy to share what they learned in the process.

Would love to catch up and see if this is worth revisiting for [prospect company]. What's the best way to connect?

['Thank you' in prospect's native language]

John